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Navveen Balani Making systems intelligent, efficient & responsible

81 posts filtered in roughly 15 minutes of scrolling LinkedIn

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35 sponsored posts.
30 posts outside my current focus.
7 engagement-bait posts.
5 hiring posts.
4 celebration threads.

81 posts filtered in roughly 15 minutes of scrolling LinkedIn.

That number surprised me.
Not because those posts should not exist.
They just were not what I opened LinkedIn for at that moment.

LinkedIn is my go-to professional platform. It is where I learn, share ideas, discover new work and connect with some of the smartest people in my field.

And because I spend so much time here, I started thinking about a simple question:

What if my LinkedIn feed could adapt to what I want to focus on right now?

So I built myself a lens. FeedLens.

I originally built it for myself. The more I used it, the more I wondered whether others had the same problem.

The model is deliberately simple:

  • I care about: topics and keywords you always want to see
  • I don’t care about: topics you would rather filter out
  • Focus Mode: see only what matters to you right now
  • Mute noise: sponsored posts, engagement bait and other categories you choose
  • AI Slop Control: an experimental on-device filter for repetitive and low-signal posts
  • A counter that keeps receipts: which is exactly where these numbers came from

And one principle was non-negotiable:

Everything stays on your device.
No servers.
No account.
No analytics.
Nothing you read is sent anywhere.

The idea can be summarized in one line:
LinkedIn → FeedLens → Your signal

But the interesting part was not what FeedLens removed.
It was what became easier to notice once the noise was gone.

For me, that meant more of the conversations I actually come to LinkedIn for, and the people working on them.

And I think there is a bigger shift happening here.

AI has made content creation abundant. Attention is becoming the scarce resource.

AI is opening up incredible opportunities for more people to create, share ideas and contribute knowledge. But as the volume of content grows, the next generation of tools should not only help us create more. They should also help us decide what deserves our attention.

Imagine opening LinkedIn and being able to say:
What do I care about today?
What do I want to see more of?
What can I ignore for now?
How focused do I want my feed to be?

That kind of control could make an already valuable professional network even more useful.

I would love to eventually see capabilities like this built directly into LinkedIn. If FeedLens becomes unnecessary because the platform gives everyone this level of control, I would consider that a success.

Download FeedLens from the Chrome Web Store: https://lnkd.in/dQ2TuP2T

One question: if you could control one thing about your LinkedIn feed today, what would it be?

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